• The University of Sydney Search Engine Optimization Primary Course

    Institute/Website: The University of Sydney

    Language: English

    Mod of Delivery: live and recorded VOD

    course Type: Primary

    Course Fee: USD 496

    Features: Describe the main search engine optimisation techniques for business websites,Gain access to new online tools and resources to help implement successful SEO campaigns,Discuss ‘link popularity’ and why it is an important part of the optimisation process,Look at ways to develop an effective link building program,Identify ways Google Ads and Google Analytics can be used as part of a search marketing strategy.

    Fees Type: Subscription Period

    Duration: 1 session, 8 hours 2 sessions, 7 hours

    Course Content: Overview of search engines and Google results, The differences between SEO and PPC search rankings,Why SEO is essential for any website, What are the main ranking factors used by Google,Identifying keywords used by searchers, Planning and implementing optimised website content,Optimising for local search, images and video content, Website design issues to consider as part of an SEO strategy

    Course Requirement: Good connection,headphone and mic,good computer

    Course Link